BOBBI BROWN
SHEER FINISH PRESSED POWDER REFORMULATION LAUNCH
global campaign concept & messaging I supporting copy for visual merchandising, e-commerce, social media, video & public relations
DUAL-ENDED LONG-WEAR CREAM SHADOW STICK product LAUNCH
global campaign concept & messaging I supporting copy for visual merchandising, e-commerce, social media, video & public relations
LIMITED-EDITION SCULPT & GLOW COLLECTION CAMPAIGN
global campaign concept & messaging I supporting copy for visual merchandising, e-commerce, social media, video & public relations
Evergreen digital/social
concepts for monthly content to repromote hero products & franchises I copy for e-commerce & social media
PAT MCGRATH LABS
BRAND/GOLD 001 LAUNCH
brand voice I supporting copy for e-commerce, social media & public relations
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